Stop testing code.
Start testing human friction.
Deploy synthetic patients to audit your healthcare app in 10 minutes. No recruiting. No scheduling. No PHI exposure. Synthetic Usability Studies that replace $20,000 human focus groups.
Martha, 68
Medicare enrollee · Dual-eligible · Low tech literacy
Top Blockers
Insurance card upload failed — file input not accessible, Martha couldn't attach her Medicare card.
Session timeout during intake — form expired after 60s, erasing 4 completed fields.
Plan terminology confusion — Martha couldn't distinguish "Part A" vs "Part B" in the dropdown.
Built for Healthcare & Enterprise
Enterprise Security
Layered safeguards designed for sensitive environments.
PHI Redaction Proxy
Patient data scrubbed before any LLM processing.
Deterministic Accessibility Scoring
Reproducible WCAG metrics grounded by human-like behavioral reasoning.
How It Works
From URL to UX Audit in 10 minutes.
Three steps. No SDK. No code changes. Just actionable UX intelligence.
Select Your Audience
Choose from healthcare-specific synthetic personas — Medicare enrollees, post-discharge patients, caregivers — or build your own with the Custom Persona Builder.
Run the Study
Enter your staging URL and a goal — like "complete the patient onboarding flow." Your synthetic cohort navigates the site visually, exactly like a human.
Get the UX Audit
Receive a board-ready PDF report detailing where users got frustrated — with screenshots, accessibility violations, and the agent's internal monologue.
Under the Hood
Three layers. One synthetic human.
Each AI persona combines cognitive, sensory, and motor constraints to behave like a real user — not a bot clicking buttons.
Cognitive Layer
Vision-Language Models (VLMs) see your UI the way a human does — as pixels, not DOM nodes. They read labels, interpret layouts, and make decisions based on visual comprehension.
Sensory Layer
Deterministic WCAG accessibility checks are applied per persona. Martha's low vision means contrast below 4.5:1 is a blocker. Kevin's post-op cognitive fog amplifies confusing medical terminology.
Motor Layer
Detects undersized tap targets, closely spaced elements, and aggressive timeouts. A 68-year-old enrollee navigating a 12-screen intake form needs every pixel of forgiveness.
The Synthetic Cohort
Meet your new focus group.
Healthcare-specific persona templates that model real patient demographics and clinical contexts — available 24/7, no recruiting, no scheduling.
Martha
68 years old
Medicare enrollee, dual-eligible. Needs to upload insurance cards but struggles with plan terminology and file inputs.
Kevin
55 years old
Post-discharge patient with cognitive fog from pain medication. Scheduling a follow-up appointment on mobile.
Sarah
45 years old
Caregiver proxy managing her mother's patient portal. Navigating security questions and permission friction on someone else's behalf.
Marcus
42 years old
Diabetic power user who logs in weekly for refills. Easily frustrated by redundant confirmations and slow navigation.
Healthcare-specific starting templates.
Enterprise plans include the Custom Persona Builder — create personas for non-English speaking caregivers, patients with specific chronic conditions, or any demographic your product serves. Each with their own Asset Backpack and clinical context.
The Asset Backpack
Your synthetic patients arrive prepared.
Unlike generic testers that just click buttons, PersonifyUX personas carry everything needed to complete real healthcare onboarding flows.
Synthetic Documents
High-fidelity fake Medicare cards, secondary insurance PDFs, and pharmacy preference screenshots. Every asset needed to complete document collection flows.
Mathematically-Safe Test Data
Synthetic SSNs, NPI numbers, and medication lists — all flagged with [TEST_SYNTHETIC] so they never pollute a live clinical database.
FlowState Persistence
Personas remember what they've already filled out across multi-step flows. An 8-12 screen patient onboarding doesn't restart — it resumes, just like a real user.
Competitive Positioning
Different from everything else.
PersonifyUX occupies a unique space in the testing ecosystem — purpose-built for healthcare UX.
| Tool | Focus | Methodology | Why We Win (in Healthcare) |
|---|---|---|---|
| Axe-Core / Lighthouse | Accessibility Compliance | Programmatic DOM Scan | They find bugs; we show how those bugs stop a patient from finishing a flow. |
| QA Wolf / Mabl | Functional QA | DOM-level Automation | They test if the code works; we test if the user can work the code. |
| UserTesting / Maze | UX Research | Human Focus Groups | 90% of the insight in 10 minutes at 5% of the cost. No recruiting, no scheduling. |
| PersonifyUX | UX Intelligence | Synthetic Personas | The only tool with PHI redaction and a healthcare Asset Backpack. |
Platform Features
Everything you need to ship accessible products.
Transparent Friction Scoring
0–100 Friction Score (v1.0) based on a published rubric: WCAG violation severity, navigation dead-ends, form re-entries, excessive step count, and persona frustration signals. Deterministic accessibility metrics grounded by human-like behavioral reasoning.
WCAG AA/AAA Compliance
Automated accessibility audits via axe-core combined with persona-specific sensory constraints for real-world relevance.
Premium PDF Reports
Branded, shareable reports with behavioral friction analysis, top blockers, and engineering-ready recommendations.
PHI Redaction Engine
Patient data is scrubbed from screenshots and logs before any LLM processing. Synthetic watermarking prevents data pollution.
10-Minute Audits
Submit a URL, pick your personas, get a full UX audit report. No setup, no SDK, no code changes required.
Regression Tracking
Run audits on every deploy. Compare friction scores over time and catch UX regressions before your users do.
Pricing
Priced against $20K focus groups, not $50 dev tools.
Growth
- 250 Persona Runs / month
- Healthcare persona library
- Standard Asset Backpack
Pro
- 1,000 Persona Runs / month
- Custom Persona Builder
- Advanced Asset Backpack
- CI/CD API access
Enterprise
- Signed BAA for HIPAA compliance
- Dedicated compute infrastructure
- On-prem deployment options
- Custom Friction Score rubric
Request Enterprise Access
PersonifyUX is currently rolling out to select healthcare enterprise partners. Request early access and we'll be in touch.